Post Experience Mapping

Experience Mapping

Experience Mapping

Everyone who participated in the user testing as observers gathered after the testing and wrote their notes on sticky notes and categorized them.

Experience Mapping Categories

  • General/Cards other than post
  • Post - General
  • Post - Media
  • Post - hyperlink
  • Post - embed
  • Listicle - General
  • Listicle - Media
  • Listicle - Title & Description
  • Other

Photos from Experience Mapping for Post


All the notes collected from the experience mapping session were transcribed on the excel sheet and marked with colors: green is positive, red is negative, and yellow is requests.

As post on current CMS offered various brand-specific features, we learned more about their current needs and what is lacking in the prototype.

Consolidation for Post