Experience Mapping

Everyone who participated in the user testing as observers gathered after the testing and wrote their notes on sticky notes and categorized them.

Experience Mapping Categories

• General/Cards other than post
• Post - General
• Post - Media
• Post - hyperlink
• Post - embed
• Listicle - General
• Listicle - Media
• Listicle - Title & Description
• Other

All the notes collected from the experience mapping session were transcribed on the excel sheet and marked with colors: green is positive, red is negative, and yellow is requests.

As post on current CMS offered various brand-specific features, we learned more about their current needs and what is lacking in the prototype.